Conceptual and Structural Analysis of the Supply Chain in the Aromatic and Medicinal Plants (AMP) Sector in Northern Morocco

Abstract

The aromatic and medicinal plant (AMP) sector in northern Morocco is characterised by a wide variety of products and complex logistical challenges related to seasonality, climatic conditions and regulatory requirements. This article provides an in-depth analysis of the conceptual foundations and organisational structures of the supply chain in this strategic sector. Drawing on classical and contemporary theories of supply chain management, the study highlights the interactions between physical, informational and financial flows, as well as their influence on the overall performance of companies. It also presents the different types of logistics structures — linear, dyadic, divergent, convergent and networked — and discusses their practical implications in the Moroccan context. The aim is to propose an analytical framework for optimising coordination between stakeholders, strengthening competitiveness and promoting sustainable and integrated management of local logistics chains.

Keywords : Supply chain – Supply chain management – Aromatic and medicinal plants – Logistics structure – Sustainability – Morocco – Integrated management.

Received Date: August 21, 2025              

Accepted Date: September 13, 2025            

Published Date: October 01, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/474