SALMA ERRAOUI. The role of artificial intelligence in companies’ marketing strategies: an exploratory study amongst marketing professionals in Morocco. International Journal of Scientific Research and Innovative Studies, [S. l.], v. 5, n. 4, p. 953–962, 2026. DOI: 10.63883/ijsrisjournal.v5i4.918. Disponível em: https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/918. Acesso em: 20 sep. 2026.